About Us

The TrueSWAT brand stands for "Strong and Water-Repellent on All Terrain". We make gear that takes you from city streets to mountain peaks - and back again.

We purpose-design tactical and adventure gear for the everyday hero, designed to perform just as well in modern life as it does in the wild. Whether you're breaking a sweat while doing DIY, climbing an active volcano in Iceland, or just walking the dog - SWAT gear is made to perform in any environment.

There comes a time in every man's life when he can no longer accept "the ordinary". That time is now.